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Why Direct Mail is More Effective than Digital Channels

Direct mail open read rates show why print is still king.
This is a fantastic article from our friends at Xerox!

By Heidi Tolliver-Walker

It’s an age-old debate: direct mail versus email marketing.
Supporters of digital media will say why drain your marketing budget on direct mail campaigns that nobody reads when you can contact your customers using the channels they prefer — television, social media, and mobile?

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